Ethnic Minority Hub (EMC Hub) is a community #halalmarketplace web platform to assist small shops and other businesses to digitize and promote their products online in Hong Kong to develop entrepreneurship through self-help community of change-makers collaborating for mutual benefit to enact positive change, collectively developing a local online and on the ground community support #halalmarketplace platform that caters to community needs and stimulate local EM business development through digital transformation to improve market share.